Artist Development Electronic Press Kits, examples of a press kits bands

Artist Development

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Let’s face it, there is no shortage of the latest, greatest, hottest, best big new artist about to change the scene of music forever, or so they think. The fact is that new artists emerge on the scene every single day in every genre and from all around the globe. The Internet has been a tremendous tool for kicking down the doors of the past opening the global market to every artist. That’s the upside. The downside is that the competition has never been stiffer.

Nearly everyone has the same opportunities available to them for massive global exposure. The difference maker has to be the right guidance to the right opportunities at the right times. Most emerging artists are young and extremely talented but with no guidance. As we get older we learn the ropes but by then your window of opportunity may have passed.

Artist development comes through carefully evaluating the artist, his or her strong points and weak points and where the greatest opportunities for advancement in the industry may lie. Then the key is exposing that artist to the right people within the industry who can mold, shape and carefully develop the strong points, advance the weak points and prime the artist for the right exposure to the right people at the right times.

IAP – through our network of industry contacts – can do just that. Producers, co-writers, booking agents and agencies, radio station music and program directors, publicists, promoters and more can be assembled and amassed around the artist to give that professional push toward the top after the artist has been properly groomed and prepared for the journey.