| Free Electronic Press Kits - Press Release |
GRAPE STREET CUSTOM PRESS KIT
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The concept for
this kit was created by the owner of Philadelphia's most
notable original music venue, Grape
Street Philadelphia. This is one sweet little kit that they use to
promote the bands that their company, GSP Productions represents. With
30+ performers weekly including many national acts, very few club owners
or booking agents see more press kits than Grape Street so who better to
tell you what they're looking for? No one! There's your answer. This kit
is simple, direct to the point, and sharp!
Consists of custom printed front and back cover on card-stock with a CD
holder sandwiched in between. The three pieces are neatly Velo-bound together
for one great little kit that's certainly going to stand out! On the inside
of the front cover are printed a short bio and press quotes (if you have),
and on the inside of the back cover are printed your website, contact info.
and names. Sound simple? It is, and exactly what they want. If you've got
the goods and you intrigue them enough, they'll get the rest of your info
from your website. Also a fantastic tool to distribute demo CD's to the
fans! They can remove the front cover and paste it up on their wall. Kit
size is approximately 8-1/4" wide by 5-1/4" high.
Standard
kit includes: Color
printed front and back card stock
cover (2 sides)
Velo-Binding
Clear vinyl 2-sided CD sleeve Duplicated
and face printed CD's not included 
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There's
no substitute for experience, but you don't have to
gain it all yourself. You can trust those who already
have and are committed to helping you quit your day
job.
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Random Band Press
Kit Tips from industry experts:
- If you're doing press on your
own band, the big mistake I've seen is putting
too much stuff in the presskit. Don't include
the calendar listing from the Village Voice
the one time you played CBGB's. Every band
has played CBGB's. It's not a big deal.
- If you do have a bunch of good
reviews, excerpt the best lines so you can
fit five reviews onto one page. Unless it's
a rave review in a substantial magazine, just
do a quote sheet for the bulk of them.
- Also, you should assume that
all music writers and industry people are irritable,
overworked, stuck up, lazy, and uninterested
in doing the work it takes to discover good
new music. Make it easy for them. Don't give
them too much information.
- Perhaps the key component in
establishing a professional image is what materials
are used in the packaging. Be realistic about
what you can afford but remember that in the
music industry the first impression can mean
life or death.
- Likewise a good publicity photo
will get a lot of mileage. And similar to the
logo it pays to research publicity photographs
of other musicians
- It's important to portray your
selves as a professional artist, moving
up, making strides, and developing your fan base. Industry
types that
receive press kits on a regular basis are looking for substantial,
legitimate press and promotional materials,. Materials that
reflect your
band's progress. NOT FLUFF! Fluff only serves to show that
you don't
have genuine credentials. THIS DOES NOT WORK! Industry people
know in an instant what credible press is and can spot fluff
a mile away.
- Quote sheets can be a useful
addition to a demo/promo/press kit. It is simply
a document that lists positive comments about
you or your music, made by various professionals.
- The goal
of the press kit is twofold: The factual
information within is
sufficient for journalists to base an article
or review upon, while the editorial content
of the artist's biography leaves enough room
for a certain element of hype--above all else,
the end result of the press kit is to generate
interest for the artist. The press kit serves
as the "mouthpiece," the salesman
pitching the performer du jour
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